Friday, January 11, 2008

Quitting the NFL (No Friends Left) Club

I LOVE this article from Debbie Johnson! GO Debbie!

There is a new business model that is “Rocking the World of Network Marketing.” We have all heard that the gurus like Donald Trump and Robert Kyosaki have recommended Network Marketing as the way that the average person can begin to turn the tides and grow wealth.

The concept of leveraging your time and earning money off of the efforts of others certainly does sound appealing. The low start-up costs coupled with the incredible tax benefits of a home based business, make it affordable for anyone who is serious.
However, the biggest drawback has always been finding that “elusive” customer that is interested in your products or business. Many individuals got started in their venture only to find that their friends and neighbors simply didn’t want their products, and didn’t see the vision of the business opportunity.

Now What?? Unless you were already an internet marketer or had a huge advertising budget, your business was dead in the water. Most people sell a little product and sign up on average about 2 people, and then they quit! Their budget is now gone, and most have spent more than they ever made. So who was making the big money that Donald and Robert are talking about?

Usually those big marketers, or people who simply got in at the very beginning. Many folks who saw the bigger picture and the incredible income possibility found themselves joining multiple opportunities as they sought out the right company, the right products, or the company that was just getting started, so they could now be at the top.

After multiple failed attempts, many found themselves sure that they simply didn’t have what it takes to make it in the Network (MLM Business), and vowed to never do it again. They had joined the NFL (No Friends Left) Club as they pitched their latest opportunity and products to anyone who would listen.

Maybe you are one of those folks who see their friends walk the other direction when they see you approach, simply to avoid hearing about what ever opportunity of the day you may be offering this time. Sound familiar?

Well all that is about to change. The newest rage is called Direct Response Network Marketing. It has been developed by Donald Barrett of ITV. You may not know his name, but I’m sure you’ve seen him on all of those Saturday Morning InfoMercials. His dream of combining the incredible power of TV Infomercials with Home Based network Marketing has finally come to fruition with his Remote Agent program.

Customers (and those interested in the business opportunity) tune in to the Infomercial and if interested call the number on the screen. That number is re-routed to the home of the Remote Agent who enters the order into their computer and receives a nice commission for their efforts.


That age old problem of finding customers has just been solved! Of course you are in business for yourself and must pay for those inbound calls, but even after calculating that expense, many agents are making over $35/hr!

When you also consider that many customers will be placed on “Auto-Assurance” and will automatically receive monthly re-orders of their favorite products, the residual income from that initial call can go on for months and months. Full training is provided (and is necessary) to ensure that you have basic knowledge about the products and can recommend additional products that meet the customers needs. Residuals quickly add up and drive that initial hourly commission up over $100 for many. $100/hr from home is the financial freedom that so many have been looking for.

Since Infomercials are on TV around the clock across the U.S., remote agents can sign up for the time slots that best fit their schedule. Students and night owls are seeing this as the opportunity of their dreams, as they sign up for those late night shifts.

If you are saying, “Now I think I could do that”, you are not alone. People around the country are seeing the value of this business model and are jumping on board. Many of those “heavy hitter” network marketers are seeing dollar signs as they recognize the incredible potential to make money on the efforts of other Remote Agents who are making great incomes.

You may be asking what happens when huge numbers of people are taking these calls. Will there be enough customers to go around? Not to worry. Since Remote Agents purchase call credits from ITV Ventures, the company can use those dollars to buy more and more Infomercial Time on more and more channels around the Country.

With so many companies setting up Call Centers in India and around the globe, I am thrilled to see ITV using this business model. They recognize that a Home Agent who is in business for themselves will provide much better customer service and will ensure the life time value of their mutual customer. It’s a win/win.

Thanks again, Debbie!

Answering the Call!
Lisa Fine
ITV Independent Business Owner
lisa_itv@yahoo.com


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